Dove Self Esteem Campaign

Dove Self Esteem Campaign - Dove Self Esteem Campaign 1...

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Dove Self Esteem Campaign 1 READ FOR CONTENT NOT FOR APA STYLE Dove Self-Esteem Campaign Student Name Grand Valley State University CAP 320 November 12, 2010
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Dove Self Esteem Campaign 2 Media Briefing Unilever Dove has been selling beauty and toiletry products since the early 1900s. Their first successful product, the beauty bar has expanded into a multimillion dollar brand, seeking to help girls and women of all ages to have better self esteem and love for themselves. Dove’s newest ad campaign, and part short film production for ‘Real Beauty,’ has been voted ‘Best of Show at the 2006 DMAs, along with Best of Show at the Marketing Awards, Golds at the One Show and D&AD, and Grand Prix in both the Film and Cyber competitions in Cannes.’ Advertisers and Public Relations consultants together have been mentioning Dove, Campaign for Real Beauty, as one of the best advertising campaigns of our time. Unfortunately, Dove’s statistics did not continue to rise as the photo editor, Pascal Dangin quoted in an article of the New Yorker that a lot of photo-retouching had to be done on the specific Pro-Age Campaign for Real Beauty advertisements. Controversy over the ‘Real Beauty’ Campaign has broken out, and Dove has failed to give a timely explanation. Now, Dove extends its utmost formal apologies and specific Dove events for the Dove Self Esteem Fund to help try and improve the public’s trust, support and credibility.
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Dove Self Esteem Campaign 3 Research Unilever is known as one of the world’s leading fast moving consumer goods companies. The Lever Brothers and Margarine Unie merged in 1930 to import palm oil more efficiently. Palm oil was necessary for both companies as the Lever Brothers sold soap products and Margarine Unie sold high quality margarine. Now selling brands such as: Axe and Lynx, Blue Band, Flora and Becel, Heartbrand, Hellman’s, Knorr, Lipton, Lux, Omo and Surf, Rexona and Sure, Sunsilk, TIGI, and the famous Dove. Common products from these brands include: ice cream; Popsicle, Klondike, Ocean Spray, Slim Fast, Breyers, Starbucks and Ben & Jerry’s, soaps, hair products and deodorants from; Dove, Suave, Lynx, Caress, Degree, Lever 2000, Thermasilk, Clear, Pond’s, Axe and more, Vaseline, laundry detergents, dishwasher detergents, Q-Tips, bleach, A&W restaurants, toothpaste, and margarine. Unilever started distributing Dove products in the 1950’s, first as a soap bar, known as the beauty bar for its 1/3 moisturizer, and moved into form of cross marketing dishwashing liquid and lotion. The dishwashing liquid was said to be so gentle on hands, that the liquid really thought it was a hand lotion; for it kept hands from drying and cracking. See Appendix A for advertisement. From there, Dove escalated into a health and beauty corporation, now selling products such as: the beauty bar, lotions, shampoos and conditioners, deodorant, body washes, and various male health and cosmetic products. The top cosmetic and toiletries product makers worldwide in 2008 follow as: Procter & Gamble
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Dove Self Esteem Campaign - Dove Self Esteem Campaign 1...

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