Starbucks Campaign final 2

Starbucks Campaign final 2 - Starbucks Campaign 1 Starbucks...

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Starbucks Campaign 1 Starbucks Campaign: A Campaign Guide to Aid Increasing  Awareness and Customer Base for Starbucks
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Starbucks Campaign 2 Mark Radcliff November 29, 2007 Table of Contents:  A Campaign Guide to Aid Increasing  Awareness and Customer Base for Starbucks Introduction .................................................................................................................................. 3 Research .................................................................................................................................. 5 Secondary Research ............................................................................................................................. 5 Methodology ....................................................................................................................... 5 Audience Analysis
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Starbucks Campaign 3 ....................................................................................................................... 5 Situation Analysis ....................................................................................................................... 6 Primary Research ............................................................................................................................. 8 Methodology ....................................................................................................................... 8 Survey Summary ....................................................................................................................... 9 Conclusion/Application ....................................................................................................................... 11 Action Plan ....................................................................................................................... 12 Strategies and Tactics ............................................................................................................................. 12
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Starbucks Campaign 4 Timeline ............................................................................................................................. 14 Budget Summary ............................................................................................................................. 15 Evaluation ............................................................................................................................. 16 Appendix ............................................................................................................................. 18 A: Survey Handout ............................................................................................................................. 18
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This note was uploaded on 05/16/2011 for the course CAP 321 taught by Professor Professorwalz during the Spring '11 term at Grand Valley State.

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Starbucks Campaign final 2 - Starbucks Campaign 1 Starbucks...

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