Final_speech_Persuasion Notes

Final_speech_Persuasion Notes - Persuasive Speaking Notes...

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Persuasive Speaking Notes TECHNIQUES: Maslow’s Hierarchy of Needs ~ Theory introduced in 1943 that contends that as humans meet basic needs, they successively seek to satisfy higher needs in a hierarchical system. Self-Actualization – morality, creativity, spontaneity, problem-solving, lack of prejudice, acceptance of facts Esteem – self-esteem, confidence, achievement, respect of others, respect by others Social – friendship, family, intimacy Safety – security of body, employment, resources, morality, family, health, property
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Physiological – breathing, food, water, sleep, bodily functions Propaganda~ Most behavioral scientists agree that people are motivated to buy a product by the desire to satisfy their needs. However, advertisers go one step further and also add propaganda devices to increase emotional appeal. Either-Or Disease – Implying the “I am right” and all others are wrong. “A vote for me is a vote for democracy.” Word Magic – Choosing words with high positive or negative emotional appeal. “Why be satisfied with old-fashioned detergents? Change to Mr. Pow.” Bargain Price or Time/$ Savers - Suggesting that one’s price is lower than one’s competitor or that the product saves time and money. “If you pay a little more for our stuffing you can spend less time on the turkey.” Plain Folks - The ad makes use of the ordinary family, the woman on the street. The regular guy. The ad tries to suggest that if the average person likes this product, you will too. Snob Appeal -Appealing to desire for status. “Sports? She loves them. Meets exciting people. Art? Everything from Rembrandt to Warhol. Her cigarettes? COUNTESS, of course! The lady has taste.”
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Direct Order -Appealing to the desire in people to be told what to do. “Go down to your grocery store this morning and buy the giant economy size of Toasty O’s, the wholesome breakfast cereal.” Repetition -Repeating the idea, product name, important words, phrases or visuals to instill what is being promoted in people’s minds. Bandwagon - The ad’s main theme is to join the crowd, don’t e left out, or everybody likes it. Glittering Generalities
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Final_speech_Persuasion Notes - Persuasive Speaking Notes...

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