Price - Slide 7 of 14 Pricing Policies & Methods •...

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Price: The 4 P! IB Business Management Mr. Holland Fall 2008
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Price: Objectives Survival Profit Return on Investment Market Share Cash Flow Status Quo Product Quality
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Price Sensitivity Businesses Want to PREDICT Demand of their Goods and Services Impact of Price Change Price Elasticity of Demand
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Demand Curve
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Elasticity of Demand
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Demand Curve: Prestige Prods
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Break Even Point
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Factors Influencing Price Decisions
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Establishing a Price
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Unformatted text preview: Slide 7 of 14 Pricing Policies & Methods • Cost-Based – Cost plus pricing – Contribution pricing – Target pricing/Target Profit pricing Pricing Policies & Methods • Market/Consumer Orientated – Penetration – Skimming – Loss Leaders – Price Discrimination Pricing Policies & Methods (Continued) • Competition Based – Going rate – Destroyer – Closed Bid...
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This note was uploaded on 05/16/2011 for the course ART 113 taught by Professor Haverford during the Winter '10 term at Grand Valley State.

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Price - Slide 7 of 14 Pricing Policies & Methods •...

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