Intro to Marketing

Intro to Marketing - Introduction to Marketing Business...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
    Introduction to Marketing Business Management Fall 2007 Mr. Holland
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    What is Marketing? “Marketing is the management process responsible for identifying, anticipating, & satisfying consumer requirements profitably” Chartered Institute of Marketing “Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends.” Palmer. “Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints – technical (economic) and ethical (social) – create the transactions or flows which resolve market separations and result in exchange and consumption.” Bartles.
Background image of page 2
    Marketing Philosophy “Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 10

Intro to Marketing - Introduction to Marketing Business...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online