Entrepreneurship Project

Entrepreneurship Project - LESSON PLAN I CHARACTERISTICS...

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CHARACTERISTICS MARKETING ECONOMICS FINANCE ACCOUNTING MANAGEMENT GLOBAL MARKETS LEGAL BUSINESS PLANS LESSON PLAN I CHARACTERISTICS HANDOUTS
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Entrepreneur Profile OBJECTIVE To understand the entrepreneurial spirit by re- searching and reporting on an individual who has experienced success in our free enterprise economy. ASSIGNMENT Select an individual (living or not) who has been nationally successful in starting and operating his or her own business and write a profile about this person. There are literally thousands of individu- als you may use. A few examples are: Wally Amos, Mary Kay Ash, Warren Buffet, Jenny Craig, Bill Gates, John H. Johnson, Calvin Klein, Ray Kroc, Estée Lauder, James Cash Penny, Orville Redenbacher, John D. Rockefeller, Levi Strauss, Sam Walton, etc. WHAT TO INCLUDE IN THE REPORT 1. Name of the person. 2. Name and description of the company he/ she started. 3. Brief history of the individual. 4. An identification of personal characteristics of the individual, such as aptitudes, abilities, skills, and philosophies. 5. Your opinion about why this person was so successful as an entrepreneur rather than as a manager. 6. Visual aid, such as an ad for the company or a picture of individual. SUGGESTED RESOURCES Books — use the individual’s name as the key- word in your search. Current Biography — a prominent series that pro- files personalities in the news. Periodicals — magazines such as Money , Forbes , and Business Week. Your report should be typed using double spacing and written in standard English. Use good orga- nization, appropriate word choice, sentence and paragraph structure, as well as correct punctua- tion, capitalization, and spelling. Be sure to in- clude bibliography information. Prepare a brief, two or three minute, oral report for the class about the entrepreneur you re- searched. ASSESSMENT Your final grade will be based on the above crite- ria as well as the oral presentation. Characteristics Handout I-A-1
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Stories about self-made millionaires who pulled themselves up from poverty and obscurity have always been intriguing, and the one about John H. Johnson is no exception. There probably were not many who believed that this grandson of slaves, born in a shack in the segregated South and growing up during the Great Depression, had a promising future. But Johnson overcame the obstacles of poverty, negativism, and racism to reach great heights in the publishing world and become the first black man to be named to the Forbes 400 List of Richest Men . As a high school student, Johnson walked up to an assembly speaker, who was president of a large black-owned insurance company, introduced him- self, and said he wanted to go to college but didn’t have the money. The speaker told this gutsy and determined young African-American to come see him in the fall. Johnson did just that, announcing that “he had an appointment” with the company president. This self-confidence and determination earned him a part-time job so that he could attend
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This note was uploaded on 05/16/2011 for the course ART 113 taught by Professor Haverford during the Winter '10 term at Grand Valley State University.

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Entrepreneurship Project - LESSON PLAN I CHARACTERISTICS...

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