To understand the entrepreneurial spirit by re-
searching and reporting on an individual who has
experienced success in our free enterprise
Select an individual (living or not) who has been
nationally successful in starting and operating his
or her own business and write a profile about this
There are literally thousands of individu-
als you may use.
A few examples are: Wally Amos,
Mary Kay Ash, Warren Buffet, Jenny Craig, Bill
Gates, John H. Johnson, Calvin Klein, Ray Kroc,
Estée Lauder, James Cash Penny, Orville
Redenbacher, John D. Rockefeller, Levi Strauss,
Sam Walton, etc.
WHAT TO INCLUDE IN THE REPORT
1. Name of the person.
2. Name and description of the company he/
3. Brief history of the individual.
4. An identification of personal characteristics of
the individual, such as aptitudes, abilities,
skills, and philosophies.
5. Your opinion about why this person was so
successful as an entrepreneur rather than as
6. Visual aid, such as an ad for the company or
a picture of individual.
Books — use the individual’s name as the key-
word in your search.
Current Biography — a prominent series that pro-
files personalities in the news.
Periodicals — magazines such as
Your report should be typed using double spacing
and written in standard English.
Use good orga-
nization, appropriate word choice, sentence and
paragraph structure, as well as correct punctua-
tion, capitalization, and spelling.
Be sure to in-
clude bibliography information.
Prepare a brief, two or three minute, oral report
for the class about the entrepreneur you re-
Your final grade will be based on the above crite-
ria as well as the oral presentation.
Characteristics Handout I-A-1