history of symbols

history of symbols - A History of Symbols And Introduction...

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A History of Symbols And Introduction to Logo Design
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The history of logo design and logos dates back to Greece in ancient times. The word "logo" means a name, symbol or trademark designed for easy recognition. Logo design history had it's humble beginnings consisting of a single letter, and later a design or mark consisting of two or more letters intertwined. It could have been either all the letters of a name, the initial letters, or the surname of a person for use on stationery, business cards, or elsewhere.
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Many early Greek and Roman coins bear the monograms or logos of rulers or towns. The most famous of these early logos is the sacred monogram, which is formed by the conjunction of the first two Greek letters of XR, S, T, O, and S; (Christ), usually with the A (alpha) and O (omega) on each side of the coin.
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In the thirteenth century, Logo design evolved from Simple ciphers to trademarks for traders and merchants. These early examples of logo design include mason’s marks, goldsmith's marks, paper maker's watermarks and watermarks for the nobility.
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Vocabulary A trademark: is a distinctive sign or indicator of some kind which is used by an individual, business organization or other legal entity to uniquely identify the source of its products and/or services to consumers, and to distinguish its products or services from those of other entities.
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A watermark is a recognizable image or pattern in paper that appears lighter when viewed by transmitted light. A watermark is made by impressing a water- coated metal stamp onto the paper during manufacturing. Watermarks were first introduced in Bologna, Italy in 1282; they have been used by papermakers to identify their product, and also on postage stamps, currency, and other government documents to discourage counterfeiting. Vocabulary
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A Monogram: is a motif made by overlapping or combining two or more letters to form one symbol. Monograms are often made by combining the initials of an individual or a company, and may be used as recognizable symbols or logos. Vocabulary
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The Great Seal of the United States The American bald eagle is the most prominent feature of the Seal of the United States. Across the breast of the eagle is a shield with 13 alternating red and white stripes (the pales) representing the 13 original States. Across the top of the shield is a blue field (chief) that unites all the stripes into one. The blue chief represents the United States Congress. In his talons the eagle grasps an olive branch representing peace, and 13 arrows representing war. These demonstrate our desire for peace but our willingness to defend with might, the Nation the Seal represents. Above the eagle are thirteen stars inside a
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This note was uploaded on 05/16/2011 for the course ART 113 taught by Professor Haverford during the Winter '10 term at Grand Valley State.

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history of symbols - A History of Symbols And Introduction...

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