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BO course work - Home page `Pasta Italia' - Experience the...

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Home page ‘Pasta Italia’ - Experience the delicious taste! You want to become a ‘Pasta Italia’ franchiser?! Our franchise system provides the opportunity to become a ‘Pasta Italia’ owner. In the following pages you will find the simplest way to create a great restaurant in Italian spirit. We are here to help you. Don’t miss your chance! Product design Concept Pasta Italia franchise system places a focus on providing a concept for unique atmosphere, obtained by modern design and classic elements, which is characteristic of Italian culture. Through the years, the Pasta Italia restaurants chain has earned a great reputation for offering customers a chance for a real Mediterranean dining experience, in different parts of the world. After the consideration of the main concept of Pasta Italia, designers and operation managers should carefully select the components of the package and the delivery process. The menu is the core product and most significant factor in a food service operation. In order to function successfully it must be informative, accurate, and understandable, inspire confidence and be well- designed. Our menu is offering not very large selection of dishes, as this is meant to reduce the time for making choice, and increase the number of serviced customers. Also we offer 3- course set lunch menu. The basic idea of the lunch menu is to offer tasty and not so expensive dishes in a way the customers feel good and enough efficient in their work. It catches the eye corresponds to the idea of the restaurant. The materials needed for its We are offering to our franchisees a menu, consisted of traditional Italian recipes together with the “secret formulas” for the unique Italian taste, and special selection of wine in order to give satisfaction to all customers. Menu 1
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Lunch menu Dishes Breakfast: Salads: Soaps: Antipasti: Risotto: Pasta: Pizza: Desserts: Wines: Drinks: In order to maximize the profitability of your business you should carefully reduce variety by standardization. Everyone has a personal taste and preferences, so you should examine which component has the greatest value for Bulgarian customers and chose the most suitable variety of our menu for your target group. This solution has a significant impact on the cost of production and service. Our Research & Development department is trying to make our excellent food and service even better, and our advice to franchisee is to think about is the quality of the food and this kind of concept appeal to the consumers who live in the area of the restaurant. You could find a market niche, which satisfy the Bulgarian customers’ needs- for example you could include in your meal special see food. Concept screening:
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BO course work - Home page `Pasta Italia' - Experience the...

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