Thorr Motorcycles Simulation 2
Thorr Motorcycles Simulation
The simulation in week five, called, “Using Perceptual Maps in Marketing,” a visual map
was created and applied to a marketing diagram for Thorr Motorcycles. Criteria’s selected, are
essentially significant to the Thorr merchandise and clientele, the parameters selected were
lifestyle image, quality engineering, price, and service. For all the stages of the simulation, the
circumstances, suggested answer, and outcome will be explained. The association among the
concepts of differentiation and positioning of products/services will be covered as well as the
influence of the merchandise cycle of life in marketing.
Thorr Motorcycles, Inc. is a $5 billion corporation. They produce a variety of
motorcycles and make more than 200,000 units per year. Additionally, Thorr Motorcycles sells
extra products like shirts, biker boots, and leather items (Thorr Motorcycles Simulation, 2009)
Standard of living representation is a significant characteristic to Thorr Motorcycles, Inc.
as it can sway shoppers to buy a Cruiser Thorr because what it signifies. The visual map is an
illustration representing the shoppers’ point of view of the product. The representation of
lifestyle the Cruiser Thorr gives is liberty, manliness, and the ability to move to another social
group. With the plummet of revenue, Thorr Motorcycles will have the necessity to change the
buyers’ picture, to convey earnings to the Cruiser Thorr once more.
The simulation allows the constructing, and using of a perceptual map to generate a