The where why and how of data collection

The where why and how of data collection - Running head:...

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Running head: THE WHERE, WHY, AND HOW OF DATA COLLECTION 1
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THE WHERE, WHY, AND HOW OF DATA COLLECTION 2 The Where, Why, and How of Data Collection Week #1 Homework 1-26. Assume you have made an airline reservation using an online service (like Orbitz or Travelocity). The following day you receive an email containing a questionnaire asking you to rate the quality of this experience. Discuss both the advantages and disadvantages of using this form of questionnaire delivery. When receiving an email containing a questionnaire asking to rate the quality of my online booking experience there are many advantages and disadvantages that take place. This type of data collection tools is considered a “written questionnaire and survey” (Groebner, Shannon, Fry, & Smith, 2008, p. 9). A good attribute of this type of questionnaire is that it is commonly inexpensive compared to other tools of gathering information. Since the main cost of these questionnaires is the postage to get them delivered, it is extremely cost efficient to circulate them free of charge, online. Another advantage of using this type of questionnaire is the ability to scan the responses and therefore cut down on the data gathering time frame. One thing to consider when listing the pros and cons of using this form of questionnaire delivery is if it contains open-end or closed- end questions. The reasoning behind this is, if there are open-end questions which are “ questions that allow respondents the freedom to respond with any value, words, or statements of their own choosing ” (Groebner, Shannon, Fry, & Smith, 2008, p. 9) it is possible that they may be difficult for the individual to analyze. Also, when generating a written questionnaire the major problems are existing questions that are leading and questions that are poorly written and therefore cause confusion to the reader. Other data collection issues affecting this type of questionnaire are non-response bias. This is a problem considering the vast amount of people that choose not to participate. Since this issue is present, the responses provided may be greatly influenced by the people who actually answered (Groebner, Shannon, Fry, & Smith, 2008, p. 13).
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THE WHERE, WHY, AND HOW OF DATA COLLECTION 3 Other data collection issues are selection bias, measurement error, internal and external validity. Selection bias can be introduced by the way individuals are chosen for involvement in a
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This note was uploaded on 05/15/2011 for the course QNTP 5002 taught by Professor Na during the Winter '11 term at Nova Southeastern University.

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The where why and how of data collection - Running head:...

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