Communication Channels Reference GuideName: LeighAnn WillisonMass MediaMass media is a technique targeted at attracting a mass audience. It is the main communication means used to meet the vast majority of the general public. Newspapers, newspapers, radio, television, and theInternet are the most popular outlets for mass media.A communicator would use mass media for many reasons. One of those being that they would like to grant records concerning an upcoming event. Another communication use would be to recommend the group of workers of a agency if there are any coverage changes or, gadgets that want to be addressed. Communicators have many ways of the usage of mass media in order to hold their personnel or their bosses informed of any precise element that is taking place within the company.Common Types1.Print: “The printing press and subsequent technological advances associated to paper manufacturing and distribution led to the establishment of print as the first mass medium” ("Chapter 15 Media, Technology, and Communication").