InClassCase1 - AdBudgetTemplate

InClassCase1 - AdBudgetTemplate - Adervertising Budget...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Adervertising Budget Model LD PARAMETERS Q1 Q2 Q3 Q4 Price Production Cost Seasonal factor Overhead rate Sales parameters Sales Expense Ad Budget DECISIONS Total Ad Expenditures OUTPUT Profit Base case CALCULATIONS Total Quarter Q1 Q2 Q3 Q4 Seasonal factor Units Sold Revenue Cost of Goods Gross Margin Sales Expense Advertising Overhead Total other Cost Profit Profit Margin
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Adervertising Budget Model LD PARAMETERS Q1 Q2 Q3 Price $40 Production Cost $25 Seasonal 0.9 1.1 0.8 Overhead rate 0.15 Sales parameters 35 3000 Sales Expense 8000 8000 9000 Ad Budget $40,000 DECISIONS Ad Expenditures 10000 10000 10000 OUTPUT Profit Base case CALCULATIONS Quarter Q1 Q2 Q3 Seasonal factor 0.9 1.1 0.8 Units Sold Revenue Cost of Goods Gross Margin Sales Expense Advertising Overhead Total other Cost Profit Profit Margin
Background image of page 2
Q4 1.2 9000 Total 10000 40000 Total Q4 1.2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Adervertising Budget Model LD PARAMETERS Q1 Q2 Q3 Q4 Price $40 Production Cost $25 Seasonal factor 0.9 1.1 0.8 1.2 Overhead rate 0.15 Sales parameters 35 3000 Sales Expense 8000
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/15/2011 for the course OSCM 230 taught by Professor Dong during the Spring '08 term at Washington University in St. Louis.

Page1 / 13

InClassCase1 - AdBudgetTemplate - Adervertising Budget...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online