InClassCase8 - 3M_Nucleus - OSCM 230 3M vs Nucleus...

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OSCM 230 Professor Dong 3M vs. Nucleus 1. Decision tree, payoffs are in $000s. 2, 3, & 4: Optimal policy: 1 Invest research: If success, make development if success, market the product, if not success, sell to Nucleus if not success sell in current form 0.8 Success 0.2 Not Success Develop Not Develop 0.65 Success 0.35 Not Success 3M Market it 3M Not Market it (sell to Nucleus) 0.3 High Acceptance 0.5 Medium Acceptance 0.2 Low Acceptance Not Invest Research Rev. Rsrch Dvlmpt Mktg Profit 8000 -300 -800 -200 6700 4000 -300 -800 -200 2700 2200 -300 -800 -200 900 3000 -300 -800 1900 2200 -300 -800 1100 2200 -300 1900 2000 -300 1700 0 0 Rev. Rsrch Dvlmpt Mktg Profit 8000 -300 -800 -200 6700 4000 -300 -800 -200 2700 2200 -300 -800 -200 900 3000 -300 -800 1900 2200 -300 -800 1100 2200 -300 1900 2000 -300 1700 0 0 Invest Research
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OSCM 230 Professor Dong 3M vs. Nucleus 2 Invest Research 0.8 Success 0. 2 Not Success Develop Not Develop 0.65 Success 0.35 Not Success Market Not Market 0.3 High Acceptance 0.5 Medium Acceptance 0.2 Low Acceptance Not Invest Research 3540 1900 1100 2686 1900 1700 0 2488.8
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OSCM 230 Professor Dong
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InClassCase8 - 3M_Nucleus - OSCM 230 3M vs Nucleus...

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