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Quiz 1 soc - Jennifer Romero 03092011 Soc2 Quiz 1...

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Jennifer Romero 03-09-2011 Soc2  Quiz 1 Efficiency: getting things done as quickly and accurately as possible. Control: being able to make people act a certain way or do certain things; to  manipulate. Calculability: being able to calculate cost and get the most for your money quickly. Predictability: knowing what to expect and getting exactly what you asked for  wherever you are. Ikea fits these dimensions of McDonaldization because first of all it offers, as Ritzer says on  page 17, very low prices on trendy furniture, demonstrating calculability.  Ikea also shows  efficiency because there is no wait for your furniture; you pick it up and load it up on the date of  purchase.  Ikea shows an example of the control principle of McDonaldization by making the  customer follow arrows to get through the store to check out.  The predictability principle is 
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