Case 1 - Alejandra Garcia MHR 318 Sec 1 April 2, 2011 CASE...

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Alejandra Garcia MHR 318 Sec 1 April 2, 2011 CASE STUDY 1: PANERA BREAD COMPANY 1. What do you describe as Panera’s purpose, mission, and strategy? To satisfy customers with fresh baked breads, gourmet soups, and efficient service. Their strategy is to watch and carefully time market trends and orient the company toward innovating to fulfill consumers. 2. How well has Ron Shaich utilized the open systems model of organizations in moving Panera Bread Company forward in its competitive environment? I believe he has done a good job with this, he has shown how it’s not just about selling a product, it requires a lot more than just that. It is a combination of people with great communication skills, technology such as the Wi-Fi availability, the quality of its products, and the atmosphere which in this case was created by the fireplace, couches, newspapers, etc. This makes people feel comfortable, which leads to loyalty towards the company. 3.
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This note was uploaded on 05/16/2011 for the course MHR 318 taught by Professor Manning during the Spring '08 term at Cal Poly Pomona.

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Case 1 - Alejandra Garcia MHR 318 Sec 1 April 2, 2011 CASE...

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