memo.docx - To Jerri L DeVard Vice President From Akeem Jones Florida State College Jacksonville Date Subject Recommendations for internet marketing

memo.docx - To Jerri L DeVard Vice President From Akeem...

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To: Jerri L. DeVard, Vice PresidentFrom: Akeem Jones, Florida State College JacksonvilleDate: January 16, 2020Subject: Recommendations for internet marketingResearch and analysis show that the marketing tools and methods your company utilizes for the promotion of its products and services need to be reassessed and changed. While most of your efforts have remained on the traditional methods of advertising like print media and outdoor advertising, I believe you have failed to utilize the digital tools to improve the effectiveness of your marketing efforts. Currently, Under Armour allots only 15% of its marketing budget to internet marketing. Research shows that around 80% of our target customers use internet and social media heavily. Recent trends suggest that the company’s focus must be on internet and social media marketing. In this regard, it is important to construct a social media strategy and invest more on internet marketing. Internet marketing provides

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