Develop valuestatementsDoDo not•Discover and nurture valuesthat reflect your organization'sculture.•Develop values that are uniqueto your own organisation andits people.•Select five to seven values atmost.•Be specific.•Make sure values are actionableand can be defined by specificbehaviors.•Pick values you think soundappropriate to the image youwant to convey.•Copy someone else’s values.•Overdo it.•Choose broad terms withambiguous meanings, such as‘honest’ or ‘innovative’.•Choose values that cannot beactioned in everydayoperations.The steps of the strategic planning process