PR pioneers o • PR got its start because of the growing number of deaths (12,000 a year) due to train wrecks in the 1800s (YouTube example in class) • After an accident, the railroad did nothing other than fix the track and clear the bodies • In 1903-1906, government regulations changed. It made railroads, especially Pennsylvania railroads, accountable for communicating with newspapers and the general public after an accident • The key stakeholders that opposed him were managers of the Pennsylvania railroad. • The key beneficiary of the changes were the newspapers • Even with these changes, train riders increased • Ivey Ledbetter killed himself after being accused of using his PR skills to help the Nazis o • "Aligning the trilogy" • • Office of War Information • Selling bonds • • Recruiting military personnel
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