This preview shows page 1. Sign up to view the full content.
Unformatted text preview: o "External" aspects of marketplace Opportunities and threats The Ad Plan 5. Objectives and strategies to help achieve client's goals 6. Advertising objectives o Communication: inform, persuade, and/or remind o Concrete and measureable (see chapter 14) Advertising objectives for Ikea "Everyday Fabulous " campaign...
View Full Document
This note was uploaded on 05/17/2011 for the course JOMC 137 taught by Professor Byars during the Spring '11 term at UNC.
- Spring '11