Unformatted text preview: o "External" aspects of marketplace • Opportunities and threats The Ad Plan 5. Objectives and strategies to help achieve client's goals 6. Advertising objectives o Communication: inform, persuade, and/or remind o Concrete and measureable (see chapter 14) Advertising objectives for Ikea "Everyday Fabulous " campaign...
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- Spring '11
- Management, Brand, Condensed milk, o Concrete