What is Advertising

What is Advertising - What is Advertising? Defining...

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What is Advertising? Defining advertising - Non personal communication From an identified sponsor Designed to: Inform Persuade and/or Remind Advertising has had an evolving definition over time Past: limited to purchased time/space in media vehicles Top award in "film" category at the 2010 Old Spice Tv Ad Video responses Non-personal ? Old Spice revolutionary idea Twitter use People Tweeted ideas to the actors on stage as he acted them out Advertising VS. Public relations Advertising says "We are a great company." PR says "They are a great company." "IMC" Moving away from separate silos JOMC's new Strategic Communication specialization Other universities: Strat Comm, IMC "Delivering the right message at the right time to the right audience in the right medium" Why study advertising? It's almost everywhere We're exposed to a few thousand branded messages each day It's growing number of locations
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This note was uploaded on 05/17/2011 for the course JOMC 137 taught by Professor Byars during the Spring '11 term at UNC.

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What is Advertising - What is Advertising? Defining...

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