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Unformatted text preview: Passive agreement – audience says yes, you’re right Immediate action – I’m going to do it, need real plan Organizational patterns-problem solution or problem cause solution-Monroe’s Motivated Sequence (1. Arouse (get attention) 2. Dissatisfy (discuss problem), 3. Gratify (talk about solution), 4. Visualize (benefits of solution), 5. Move (tell us what to do).) Speaker Ethics (Credibility) Trustworthiness – Need good reputation, gain trust Competence – You know what you’re talking about. Open mindedness – Hear explain logically, look in both sides Dynamism – Enthusiasm, motivate others, be dynamic speaker, passionate...
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- Spring '11
- Logic, Want, best argument