Quiz Exam2 - Review Exercise : 7 1.You have started raising...

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Review Exercise : 7 1.You have started raising your first litter of AKC registered Chihuahuas. You want to sell your puppies to the locally owned and operated pet store, Pets and People. How do you find the buyer? A.Look at the formal organization chart of the company. B.Get a copy of Pets and People’s phone directory, where all buying center members are listed. C. Contact the store and probe to see who is in charge of buying D.Locate the decider at Pet and People E.Wait for Pets and People to call you when they will hear about your new breeding program 2.Products that have had some processing, are used directly in the production of other products, and do not retain their identity in the final product are called: A.raw materials B.supplies C.processed materials D.component parts E.replacement parts 3.A dog food manufacturer purchases processed meat by-products that it uses in the manufacture of a dry dog food. These processed meat by-products are examples of: A.raw materials B.OEM products C.processed materials D.component parts E.replacement parts 4.Harold works as a new business manager for a manufacturer of marine lubricants. He often talks to several different people before he locates someone who can give him a purchase order or a refusal. In terms of the buying center, he has the most trouble identifying the _____ for his services. A.decider B.influencer C.purchaser D.gatekeeper E.user 5. _____ are consumable, inexpensive, and often standardized items that do not become part of the final product. A.Processed materials B.Supplies C.Provisions D.Accessory equipment E.Replacement parts
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Review Exercise : 8 1.What does the 80/20 principle propose? A.Roughly 80 percent of the profit comes from 20 percent of the sales. B.Roughly 80 percent of a firm's customers are repeat business. C.Roughly 50 percent of a firm's customers purchase 80 percent of the sales volume of the product. D . Roughly 20 percent of a firm's customers purchase 80 percent of the sales volume of the product . E.Sales are equally divided among heavy, medium, and light users, but they all need slightly different products. 2.A(n) _____ is a group of people or organizations for whom an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges. A.heterogeneous segment B.target market C.responsive segment D.aggregated market E.undifferentiated target 3.After selecting a market for study and choosing bases for segmenting that market, the next step is to: A.choose a basis or bases for segmenting the market B.implement and maintain a marketing mix C.design a marketing mix D.profile and analyze segments E.select target markets 4.Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing _____ segmentation. A.
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This note was uploaded on 05/16/2011 for the course MATH 345 taught by Professor Profshone during the Spring '11 term at Mineral Area College.

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Quiz Exam2 - Review Exercise : 7 1.You have started raising...

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