Chapter 19
NAME
Proft Maximization
Introduction.
A frm in a competitive industry cannot charge more than
the market price For its output. IF it also must compete For its inputs, then
it has to pay the market price For inputs as well. Suppose that a proft
maximizing competitive frm can vary the amount oF only one Factor and
that the marginal product oF this Factor decreases as its quantity increases.
Then the frm will maximize its profts by hiring enough oF the variable
Factor so that the value oF its marginal product is equal to the wage. Even
iF a frm uses several Factors, only some oF them may be variable in the
short run.
Example:
A frm has the production Function
f
(
x
1
,x
2
)=
x
1
/
2
1
x
1
/
2
2
. Sup
pose that this frm is using 16 units oF Factor 2 and is unable to vary this
quantity in the short run. In the short run, the only thing that is leFt For
the frm to choose is the amount oF Factor 1. Let the price oF the frm’s
output be
p
, and let the price it pays per unit oF Factor 1 be
w
1
.W
e
want to fnd the amount oF
x
1
that the frm will use and the amount oF
output it will produce. Since the amount oF Factor 2 used in the short run
must be 16, we have output equal to
f
(
x
1
,
16) = 4
x
1
/
2
1
.T
h
em
a
r
g
i
n
a
l
product oF
x
1
is calculated by taking the derivative oF output with respect
to
x
1
. This marginal product is equal to 2
x
−
1
/
2
1
. Setting the value oF the
marginal product oF Factor 1 equal to its wage, we have
p
2
x
−
1
/
2
1
=
w
1
.
Now we can solve this For
x
1
. We fnd
x
1
=(2
p/w
1
)
2
. Plugging this
into the production Function, we see that the frm will choose to produce
4
x
1
/
2
1
=8
p/w
1
units oF output.
In the long run, a frm is able to vary all oF its inputs. Consider
the case oF a competitive frm that uses two inputs. Then iF the frm is
maximizing its profts, it must be that the value oF the marginal product
oF each oF the two Factors is equal to its wage. This gives two equations in
the two unknown Factor quantities. IF there are decreasing returns to scale,
these two equations are enough to determine the two Factor quantities. IF
there are constant returns to scale, it turns out that these two equations
are only suﬃcient to determine the
ratio
in which the Factors are used.
In the problems on the weak axiom oF proft maximization, you are
asked to determine whether the observed behavior oF frms is consistent
with proftmaximizing behavior. To do this you will need to plot some oF
the frm’s isoproft lines. An isoproft line relates all oF the inputoutput
combinations that yield the same amount oF proft For some given input
and output prices. To get the equation For an isoproft line, just write
down an equation For the frm’s profts at the given input and output
prices. Then solve it For the amount oF output produced as a Function
oF the amount oF the input chosen. Graphically, you know that a frm’s
behavior is consistent with proft maximization iF its inputoutput choice
in each period lies below the isoproft lines oF the other periods.
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PROFIT MAXIMIZATION
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 Fall '10
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 Economics, WAPM, Tbone Pickens

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