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BSBMGT616 DEVELOP AND IMPLEMENT STRATEGIC PLANS
MACVILLE’S VISSION AND MISSION
REVISED VISSION AND MISSION
PEST ANALYSISPolitical●Planned changes in trade, where all tariffs on imported goods, including espresso coffee machines, will be removed in line with the government’s free trade policy.●A carbon tax has a strong possibility of being introduced on all energy-intensive products used in a commercial enterprise.Economic●A steady population growth rate is predicted for Australia, from 22 million in 2010 to 36 million in 2050.●The prediction of a strengthening Australian dollar against all our major trading partners over the next few years is a concern.●Higher-than-expected growth in the economy is predicted, as a result of a resources boom.Social●There is a lifestyle trend towards eating out more frequently as the population ages and becomes more affluent.●The development of the home consumer market for consumer espresso machines is experiencing high growth.