BSBMGT616 Develop and implement strategic plans TASK 2.docx - Assessment Task 2BSBMGT616 Develop and implement strategic plans Analyse the internal and

BSBMGT616 Develop and implement strategic plans TASK 2.docx...

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Assessment Task 2BSBMGT616 Develop and implement strategic plans pg. 0 MA REYNOSA VILLAFUERTE ATC180108 Analyse the internal and external environment
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Contents PEST analysis template ........................................................................................................................................................................................................... 0 Political ................................................................................................................................................................................................................................. 0 Economic ............................................................................................................................................................................................................................. 0 Social .................................................................................................................................................................................................................................... 0 Technological ...................................................................................................................................................................................................................... 0 Risks – .................................................................................................................................................................................................................................... 1 pg. 1
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pg. 2 Helpful to achieving the objective Harmful to achieving the objective Internal origin (attributes of the system) Strengths 1. covers the consumer market for espresso machines (which complements the commercial market for espresso machines) to make a full range offer to clients. Weaknesses working with a strategic partner who is not solely focused on the hospitality industry. External origin (attributes of the environment) Opportunities Shared space in four trade shows per year. Threats 1. Partner not fulfilling their financial commitment. 2. Association with a non-industry partner may have a negative effect on MacVille customer base.
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PEST analysis template Political Planned changes in trade, where all tariffs on imported goods, including espresso coffee machines, will be removed in line with the government’s free trade policy. A carbon tax has a strong possibility of being introduced on all energy-intensive products used in a commercial enterprise. Economic A steady population growth rate is predicted for Australia, from 22 million in 2010 to 36 million in 2050. The prediction of a strengthening Australian dollar against all our major trading partners over the next few years is a concern. Higher-than-expected growth in the economy is predicted, as a result of a resources boom. Social There is a lifestyle trend towards eating out more frequently as the population ages and becomes more affluent.
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