Lecture5a - CH9. PRODUCTS RSM250H1S 2011 Yutec Sun 1...

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Unformatted text preview: CH9. PRODUCTS RSM250H1S 2011 Yutec Sun 1 Wednesday, February 9, 2011 Any offering to market for: attention, acquisition, use, consumption Includes: services, events, persons, places, organizations Service Intangible product Activity or beneFt No ownership WHAT IS A PRODUCT? 2 Wednesday, February 9, 2011 THREE LEVELS OF PRODUCT Core customer value Actual product Augmented product 3 Wednesday, February 9, 2011 CONSUMER PRODUCTS Classifcation by buying behavior Convenience Shopping Specialty Unsought 4 Wednesday, February 9, 2011 PRODUCT DECISIONS Individual products Attributes Branding Packaging Labelling Support service Product line Product mix 5 Wednesday, February 9, 2011 ATTRIBUTES Quality Feature Design 6 Wednesday, February 9, 2011 7 PRODUCT QUALITY Wednesday, February 9, 2011 BRANDING Identifer oF product makers, or products Roles oF brands Branding strategy 8 Wednesday, February 9, 2011 PACKAGING...
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This note was uploaded on 05/17/2011 for the course RSM 250 taught by Professor Yutecsun during the Spring '11 term at University of Toronto- Toronto.

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Lecture5a - CH9. PRODUCTS RSM250H1S 2011 Yutec Sun 1...

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