Lecture9 - CH 12. MARKETING CHANNELS RSM 250H1S - L0301...

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CH 12. MARKETING CHANNELS RSM 250H1S - L0301 Winter 2011 Yutec Sun Saturday, April 9, 2011
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SUPPLY CHAIN Supply chain Marketing’s emphasis on distribution channel Value delivery network Network of all partnering Frms for delivering customer value Saturday, April 9, 2011
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MARKETING CHANNEL Marketing channel (distribution channel) A set of interdependent organizations that help make a product/service available for use or consumption by customer Example BestBuy Local Ford dealer Saturday, April 9, 2011
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MARKETING CHANNEL, OR NOT? Saturday, April 9, 2011
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MARKETING CHANNEL, OR NOT? Saturday, April 9, 2011
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MARKETING CHANNEL, OR NOT? Saturday, April 9, 2011
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MARKETING CHANNEL, OR NOT? Saturday, April 9, 2011
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VALUE OF CHANNEL Value of intermediaries Reduced transaction costs Reduced distribution costs Saturday, April 9, 2011
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VALUE OF INTERMEDIARY Saturday, April 9, 2011
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ROLE OF CHANNEL MEMBERS Information Promotion Contact Matching Negotiation Saturday, April 9, 2011
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ROLE OF CHANNEL MEMBERS Physical distribution Financing Risk taking Saturday, April 9, 2011
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Lecture9 - CH 12. MARKETING CHANNELS RSM 250H1S - L0301...

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