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rsm250h1s-L0301-2011 - Course Outline Principles of...

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Course Outline – Principles of Marketing, Winter 2011 RSM 250H1S, L0301, Course Meets: Wednesday 1-3pm / WO 30 * Note that lectures begin 10 minutes past the hour and end on the hour (duration: 1 hr 50) Instructor: Yutec Sun E-Mail: [email protected] Phone: 416-946-3384 Fax: 416-978-5433 Office: Bissell Building, Room 610, 140 St. George Street Office Hours: Wednesday 3:00 – 4:00 pm Teaching Assistant: Junmo Park E-Mail: j [email protected] Office: Bissell Building, Room 610, 140 St. George Street Questions about the course Please email the course TA with all administrative or course related questions. Also, make use of the Discussion Forum possibility on the Blackboard, if you have any content related questions. Other students might have similar questions or answers, so it’s worthwhile trying this first before contacting the TA or the Instructor. Course Administration Issues Please bring your name tents to class so that it is easy for all of us to refer to others by name. This is especially important in order to be able to assign participation grades. Announcements and updates, if any, will be posted to the Blackboard periodically. Therefore, make sure that you have access to the Blackboard and that your email is recorded correctly.
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Blackboard Logging into the Course Website To access the course website, go to: http://portal.utoronto.ca and log in using your UTORid and password. If you need information on how to activate your UTORid and set your password for the first time, please go to www.utorid.utoronto.ca Once you have logged in to the portal using your UTORid and password, look for the My Courses box, where you’ll find the link your course websites. If you don't see the course listed here but you are properly registered for the course in ROSI, wait 48 hours. If the course does not appear, come to the library for help. Email All UofT students are required to have a valid UTORmail email address. You are responsible for ensuring that your UofT email address is properly entered in the ROSI system. Forwarding your utoronto.ca email to a Hotmail, Gmail, Yahoo or other type of email account is not advisable . In some cases, messages from utoronto.ca addresses sent to Hotmail, Gmail or Yahoo accounts are filtered as junk mail, which means that emails from your course instructor may end up in your spam or junk mail folder. Course Scope and Mission This course is designed to introduce you to the fundamentals of contemporary marketing through the discussion of theoretical and practical aspects of modern marketing management and application of marketing principles to a real-world case. You will learn the basic concepts of the marketing definition, consumer behaviour, and the principal marketing functions: strategy, product development, branding, pricing, distribution, communication, research, and planning.
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