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Discussion 5-marketing.docx - Discussion 5 As companies...

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Discussion 5As companies pursue global market expansion for their products, it is vital to positiontheir products strategically to have a competitive advantage [ CITATION Ric07 \l 1033 ].There are five strategic positioning alternatives, commonly used in the volatile economicworld. Firstly, Product-Communication Extension, Dual extension is the most frequently usedstrategy while chasing opportunities in the foreign market due to its low cost. In another way,it is one of the most accessible product marketing strategies and the most profitable one if itis used under the right conditions and the right positioning of the products. The strategyappeals the global companies enormously as it saves cost: the company markets the sameproduct with the same advertising methods across the globe. It assumes all markets are alike.Moreover, it implies one product –one message worldwide(Keegan, 2014). A good examplewill be the application of the software. Microsoft Windows 10 has the same function and the

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Term
Fall
Professor
NoProfessor
Tags
Marketing, Product Adaptation Communication Extension

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