_10_Typography_f05 - Typography 1 Typography Typography 2...

Info iconThis preview shows pages 1–16. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Typography 1 Typography Typography 2 Vocabulary Baseline Mean Line Leading Weight Bold Italic Underline Horizontal Scale Hyphenation Word Space Kerning Tracking Loose Tight Expanded Condensed Serif Sans Serif Pi Characters Display type Body Text Typography 3 Where do we get Fonts? Printers Rom Comes with printer Cartridges for Printer ($$) Soft Fonts Come with software (MS Office, other) Purchase CDs Download from Internet Typography 4 Four Factors of Type Typeface/Font Point Size Type Style Orientation Typography 5 Typeface/Font The complete set of characters Upper and lower case Punctuation marks Numbers Typography 6 Typeface/Font Typography 7 Point Size 72 points = 1 36 points = ? 18 points = ? Typography 8 Point Size 1 4 6 8 10 12 14 16 18 20 24 28 32 36 1 4 6 8 10 12 14 16 18 20 24 28 32 36 Typography 9 Point Size Display Text 16 Body Text 8 14 Typography 10 Type Style Light Black Book Bold Extra bold Ultra bold Oblique Italic Condensed Expanded Outlined Shadowed The complete set of related variations Typography 11 Italic? This is Roman This is true italic type This is Roman This is oblique Typography 12 Type Family Helvetica The complete set of related variations Typography 13 Orientation Portrait Landscape Typography 14 Font/Typeface Font All the styles of a typeface, including the size Typeface The look of the typeface Script, Old English, Fancy, Plain Typography 15 Set Width Amount of horizontal space the characters take Monospace All take the same space Proportional Each takes only what it needs....
View Full Document

Page1 / 65

_10_Typography_f05 - Typography 1 Typography Typography 2...

This preview shows document pages 1 - 16. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online