Unformatted text preview: Adam Gillam Week 3 SWOT Analysis Computing Made Easy is a computer repair and sales store which offers in-store and on-site service. CME was opened in Carthage, IL in 2001 and has since expanded to include three franchise locations in Quincy, IL, Hannibal, MO, and a training center in Carthage, IL. CME is a Dell certified reseller and offers sales and service on all other types of computer units including Apple IMac. CME has become a household name in the northern parts of Missouri and Illinois and I believe this is a very important strength. This is a strength for them because they have provided exceptional service and the community is very pleased with the work that is done. Another strength I see is their volunteer and charity work that they do each year. This is good because the community sees that they are dedicated to making the area better and not just making money. One weakness that I see is the fact that their pricing is sometimes a little too competitive. This can be bad because there are times when more money should be charged and profits suffer because of...
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- Spring '11