JetBlue Airways - JetBlue Airways Lakesha Swain BUS63:...

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JetBlue Airways Lakesha Swain BUS63: Managerial Accounting Instructor: Oscar Lewis April 25, 2011
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JetBlue Airways 2 1. What is JetBlue strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion? Product leadership and customer value proposition are definitely Jet Blue’s strategies for success. They pride themselves on low fares and great customer service. They are also focused on bringing low airfares to customers that need low fare options to fly to destinations with high airfares. Jet Blue has been so successful in their strategies that they have the highest percentage of seat capacity utilized. They have certainly created a winning formula. 2. What business risks does JetBlue face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? Jet fuel prices and operating costs are two of the business risks that Jet Blue faces. An example of a control activity the company could implement to reduce these risks is putting into place a contract that puts jet fuel at a fixed price for a certain amount of time. In addition, another possible risk is foreign exchange and a contract should be entered to
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This note was uploaded on 05/19/2011 for the course FINANCE BUS 640 taught by Professor Poe during the Spring '11 term at Apex College.

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JetBlue Airways - JetBlue Airways Lakesha Swain BUS63:...

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