ICS 392 Ch2q - Chapter 2 Click to edit Master subtitle...

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Click to edit Master subtitle style Chapter 2 DePaul University Randall Arakawa ICS 392
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Electronic Commerce n Business transactions facilitated by technology n B2B n B2C n C2C n C2B Our Focus
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Main Types B2C Online Store Advertising site (content site) Weblog (Blogs) Portal sites P2 P Auctio n Cyber Mall B2B sites Subscription site Brochurewar e
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Strategy n Our Goals n Our Customer’s Goals n Abstract n What do we want? n What do our customers want?
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Strategy: What do we want? n Goals n Is our product “webby”? n Type of site n How do we generate income? n How are we unique?
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Who are we? n Image n Style n Support our Goals
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Strategy: Our Customers n What do they want? Information Purchase Entertainment n How do we get them here? Ads Search site
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Your Customers n Who are they? n How do they communicate? n What common frames of reference do we share? n Make sure you understand their perspective
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Tactics n Strategy to Tactics n Move from “What do we do?” to “How do we do it?” n Less Abstract n Storyboard, site description, and Content D E S I
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Tactics Back End OUR FOCUS
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Website Design n Goals n Layout Functionality/Delivery Slide/Site n Content Text Graphics Multimedia
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This note was uploaded on 05/19/2011 for the course MGMT 101 taught by Professor Steinberg during the Spring '11 term at Ill. Chicago.

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ICS 392 Ch2q - Chapter 2 Click to edit Master subtitle...

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