Topic 2 PowerPoint - 1

Topic 2 PowerPoint - 1 - Topic 2 Product and Service Design...

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Topic 2 Product and Service Design Dr. Bin Jiang Department of Management
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2 MGT 301 by Dr. Bin Jiang Why Design? Economic Social and demographic Political, religious belief or legal Competitive Technological
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3 MGT 301 by Dr. Bin Jiang Major factors in design strategy Cost Quality Time-to-market Customer satisfaction Competitive advantage Product and Service Design Product and Service Design
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4 MGT 301 by Dr. Bin Jiang Objectives of Product and Service Design Main focus – Customer satisfaction Secondary focus Function of product/service Cost/profit Quality Appearance Ease of production/assembly Ease of maintenance/service
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5 MGT 301 by Dr. Bin Jiang Example of Easiness
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6 MGT 301 by Dr. Bin Jiang Taking into account the capabilities of the organization in designing goods and services Designing For Operations
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7 MGT 301 by Dr. Bin Jiang Concurrent Engineering Concurrent engineering is the bringing together of engineering design and manufacturing personnel early in the design phase.
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8 MGT 301 by Dr. Bin Jiang
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Topic 2 PowerPoint - 1 - Topic 2 Product and Service Design...

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