{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Topic 2 PowerPoint - 2

Topic 2 PowerPoint - 2 - Topic 2(2 Product and Service...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Topic 2 (2) Product and Service Design Dr. Bin Jiang Department of Management
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
2 MGT 301 by Dr. Bin Jiang Product Design Product Life Cycles Modular Design Robust Design Concurrent Engineering
Background image of page 2
3 MGT 301 by Dr. Bin Jiang Design that results in products or services that can function over a broad range of conditions Robust Design Robust Design
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
4 MGT 301 by Dr. Bin Jiang Concurrent Engineering Concurrent engineering is the bringing together of engineering design and manufacturing personnel early in the design phase.
Background image of page 4
5 MGT 301 by Dr. Bin Jiang
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
6 MGT 301 by Dr. Bin Jiang Degree of Newness 1. Modification of an existing product/service (AACSB vs MBA) 2. Expansion of an existing product/service (Part-time MBA) 3. Clone of a competitor’s product/service (Online MBA) 4. New product/service (International MBA)
Background image of page 6
7 MGT 301 by Dr. Bin Jiang Degree of Design Change Type of Design Change Newness of the organization Newness to the market Modification Low Low Expansion Low Low Clone High Low New High High
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
8 MGT 301 by Dr. Bin Jiang
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}