3-31-SocialInfluences - Social Influences Social Influences...

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1 Social Influences Social Influences Obedience • Conformity • Compliance • Group Behavior Obedience Milgram’s Obedience Studies (1963) The Learner The Teacher
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2 Obedience Milgram’s Obedience Studies (1963) Obedience Milgram’s Obedience Studies (1963) The degree of obedience exhibited varies depending on situational factors Obedience Stanford Prison Study (1973) – Normal college students recruited – Randomly assigned to be “guards” or “prisoners” in a mock prison Philip Zimbardo
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3 Obedience Stanford Prison Study – Experiment planned to go on for 2 weeks – Conditions rapidly deteriorated and the experiment had to be discontinued after only 6 days – Illustrates the power of obedience and situational factors! • There is absolutely no way that either Milgram’s obedience study or the Stanford Prison Study could be conducted today! • Psychological research is closely monitored by the Institutional Review Board (IRB) Social Influences • Obedience Conformity • Compliance • Group Behavior
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Conformity Conformity occurs when people yield to real or imagined social pressure Conformity Asch’s Line Study – Subjects performed a very simple visual task – But, this task was performed among a group of Asch’s accomplices who would all
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3-31-SocialInfluences - Social Influences Social Influences...

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