1-11-ResearchMethods - Scientific Method & Behavioral...

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1 Scientific Method & Behavioral Research A B C Major Research Areas in Psychology • Research areas in psychological science : Experimental Analysis of Behavior (EAB) Cognitive Psychology Biopsychology Developmental Psychology Social Psychology Personality Psychology Quantitative Psychology (Psychometrics) Research Areas in Psychology Experimental Analysis of Behavior (EAB) – Examines how external environmental events condition observable behavior – Relies heavily on animal subjects
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2 Cognitive Psychology – Focuses on how people process, store, and retrieve information – Attempts to describe mental processes in terms of information processing • Draws heavily on the computer metaphor Research Areas in Psychology Biopsychology – Examines the role of the nervous system, endocrine system, and bodily chemicals in the regulation of behavior. Research Areas in Psychology Developmental Psychology – Examines human development across the lifespan. Research Areas in Psychology
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3 Social Psychology – Examines interpersonal behavior and the role of social forces in guiding behavior. – How individuals perceive, influence, and relate to others Research Areas in Psychology Personality Psychology – Concerned with describing and understanding individuals’ consistency in behavior (i.e., their personality) – Also interested in what factors shape personality characteristics and how to assess different personality characteristics Research Areas in Psychology Quantitative Psychology (Psychometrics) – Concerned with measurement of behavior and capacities through the development of psychological tests and statistical techniques. Research Areas in Psychology
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4 Psychology: Historical & Modern Approaches • A Brief History of Psychology Modern Psychology – Areas of Psychological Research Professional Specialties in Psychology Professional Specialties in Psychology • Psychological Professions : Clinical
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1-11-ResearchMethods - Scientific Method & Behavioral...

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