Decoding Media, Buy Me! Final.pptx - Decoding Media Buy Me...

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Decoding Media, Buy Me! Presenter:
Overview Advertisement Strategies By who Advertisers Target to Children Media messages Constructed Deconstruct Analyze Commercials Website Games
Key Terms and Concepts Construction Putting media advertisement together Deconstruction Decoding the media advertisement Source The identifier
Continuation of: Key Terms and Concepts Text Material seen or heard Subtext Hidden messages Audience Consumers, children and adults
Continuation of: Key Terms and Concepts Pathos Uses emotions Ethos Creditability Logos Details and facts
Deconstructing: Disney Pixar Cars - Lighting Speed Text Text Different cars Happy and smiling cars Flirty Checkered flags Audio button Race car stadium Lightning Speed logo Disney pixel emblem Sound effects/Prizes Created/Paid for by Created/Paid for by Appeals to young boys Appeals to young boys
Deconstructing: Disney Pixar Car Lighting Speed LIFESTYLE: Competitive LIFESTYLE: Competitive VALUES EXPRESSED: Winners Pathos: Being rewarding Ethos: Celebrity Lighting McQueen Logos: Race course & Money Logos: Race course & Money

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