Introduction to Course

Introduction to Course - ISOM 161 Operations Management...

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1 ISOM 161 Operations Management Spring 2009 Section L7 Dr. Qing Li ( I http://teaching.ust.hk/~isom161q /
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2 Example A Mary and Larry are going to be married. The wedding date has been set for April 22. There are so many things that need to be done by then, reserving the church and reception hall, catering, invitation, wedding dress, rehearsal, the list goes on. Can they meet the April 22 date? What is the minimum-cost plan that meets the date?
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3 Example B Recently, the UST branch of Hang Seng Bank has received some complaints from its customers about waiting time during rush hours. The manager has been thinking – are we serving our customers as well as our competitor (Bank of China)? Should we hire more people? Can we reduce waiting time without increasing cost?
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4 Example C Sport Obermeyer, a skiwear supplier, faces the following challenges in production. Retail season from Sep to Dec Over 95% of the products are new designs each year Retail stores are located in North America Most outerwear (parkas, pants, suits, shells, and jackets) are produced in (Greater) China Each style comes in several colors and there are many style/colors in total What are the main decisions needed to be made in production?
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5 Example D Dell Computer has been selling computers directly to end customers, while Sony sells computer through retailers. What are the pros and cons of these two different models of distribution?
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What is OM? How to create and deliver products and
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Introduction to Course - ISOM 161 Operations Management...

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