LOREAL EXTRA VOLUME MASCARA - Price Emphasis is on price...

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L’OREAL EXTRA VOLUME MASCARA Tagline: “Because you’re worth it” Upper end product. ‘You’ are worth the price they are charging. Target Market : women belonging to the upper end income group Segmentation: the target market has been segmented along 3 lines; which are, gender, income and social class. Experiential marketing is employed. The commercial specifies the experience of using the product and focuses on how the usage is beneficial for the consumer. Marketing mix :
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Unformatted text preview: Price : Emphasis is on price. L’Oreal uses price skimming strategies. • Product: It is a good quality, upper end product. They portray a good image of the product, branding is essential to L’Oreal. • Supply chain : High end retail stores; customized walls in large supermarkets (D.Watson, Shaheen, Alfatah) • Promotion: Brand ambassadors, style icons. Eva Longoria, Penelope Cruz, Aishwariya Rai. These people are trend setters and have a fan following....
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This note was uploaded on 05/21/2011 for the course FINANCE 101 taught by Professor Fazl during the Spring '11 term at College of E&ME, NUST.

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