Unformatted text preview: Price : Emphasis is on price. L’Oreal uses price skimming strategies. • Product: It is a good quality, upper end product. They portray a good image of the product, branding is essential to L’Oreal. • Supply chain : High end retail stores; customized walls in large supermarkets (D.Watson, Shaheen, Alfatah) • Promotion: Brand ambassadors, style icons. Eva Longoria, Penelope Cruz, Aishwariya Rai. These people are trend setters and have a fan following....
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This note was uploaded on 05/21/2011 for the course FINANCE 101 taught by Professor Fazl during the Spring '11 term at College of E&ME, NUST.
- Spring '11