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Unformatted text preview: Price : Emphasis is on price. LOreal uses price skimming strategies. Product: It is a good quality, upper end product. They portray a good image of the product, branding is essential to LOreal. Supply chain : High end retail stores; customized walls in large supermarkets (D.Watson, Shaheen, Alfatah) Promotion: Brand ambassadors, style icons. Eva Longoria, Penelope Cruz, Aishwariya Rai. These people are trend setters and have a fan following....
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- Spring '11