The automotive industry designs, develops, manufactures, markets, and sells the world's motor vehicles . In 2008, more than 70 million motor vehicles, including cars and commercial vehicles were produced worldwide.  In 2007, a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe , 21.4 million in Asia-Pacific , 19.4 million in USA and Canada, 4.4 million in Latin America , 2.4 million in the Middle East and 1.4 million in Africa .  The markets in North America and Japan were stagnant, while those in South America and other parts of Asia grew strongly. Of the major markets, Russia , Brazil , India and China saw the most rapid growth. About 250 million vehicles are in use in the United States. Around the world, there were about 806 million cars and light trucks on the road in 2007; they burn over 260 billion gallons of gasoline and diesel fuel yearly. The numbers are increasing rapidly, especially in China and India. 
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This note was uploaded on 05/21/2011 for the course MARKETING 104 taught by Professor Fazli during the Spring '11 term at College of E&ME, NUST.