Business Sample - Business Sample Introduction to the...

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Business Sample Introduction to the Sample Plan The following document is a sample of a finished business plan. In your final plan, you have the opportunity to elaborate on those ideas in your outline that you feel are most integral to your business. In composing your business plan, you can follow your outline as loosely or closely as you choose. For instance, in the sample plan, the Executive Summary, which is the last section of the Business Planning Wizard, is presented first in order to emphasize the most impressive features of the business. Your goal in composing a finished business plan is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that you have taken the time to explore as many potential issues for your business as may arise. Mr. Richard Carey Canton Street Seattle, Washington 22222 Dear Mr. Carey: My attorney, Mr. William Hollands, suggested I write to you regarding my business, Northwind Traders. I am currently seeking funding, and I believe that my company would coincide with your interest in businesses relating to the travel industry makes my company a great investment for you. Northwind Traders is positioned to take advantage of the significant market opportunities available in the customized travel-planning field. Through a professional approach to marketing, experienced management, and an emphasis on outstanding customer support and service, Northwind Traders can become the Greater Seattle area’s premier provider of planning services for European adventure travel through a strong marketing campaign, experienced management, and an emphasis on outstanding customer support and service. From that base, the company will expand to become a regional force. We are seeking $83,500 in funding, and anticipate this to be the extent of the funds required. The funds will be used to refurbish the shop, to expand the staff, and to developincrease marketing activities, primarily our Web site and databasee development. I appreciate your consideration of the business plan for Northwind Traders. I will contact you next week in approximately ten days to see if you have any questions andor to discuss how we may proceed. Thank you. Sincerely, Heather Mitchell President Table of Contents EXECUTIVE SUMMARY 1 DESCRIPTION OF THE COMPANY 1 MISSION STATEMENT 1 PRODUCTS AND SERVICES 1 FINANCIAL FORECAST 2 FINANCING REQUIREMENTS 2 HISTORY AND POSITION TO DATE 4
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THE COMPANY’S MISSION 4 MANAGEMENT TEAM AND KEY PERSONNEL 4 SERVICES 6 TRANSPORTATION 7 COMPANY HISTORY 7 GUARANTEES AND WARRANTIES 8 BUSINESS STRUCTURE 8 MARKET RESEARCH 8 ECONOMIC AND SOCIAL FACTORS 9 COMPETITIVE ENVIRONMENT 9 LONG-TERM OPPORTUNITIES 9 GEOGRAPHIC AREA 10 MARKET DESCRIPTION 10 TARGET CUSTOMERS 10 MARKET DEFINITION 10 MARKET OPPORTUNITIES 11 COMPETITIVE ANALYSIS 12 COMPETITIVE ADVANTAGES 13 COMPETITORS’ POSITIONS 14 POTENTIAL FUTURE COMPETITION 14 BUSINESS STRATEGY 15 CUSTOMER INCENTIVES 15 ADVERTISING AND PROMOTION 15
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This note was uploaded on 05/21/2011 for the course ACCT 101 taught by Professor All during the Spring '11 term at Kaplan University.

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Business Sample - Business Sample Introduction to the...

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