CocaCola - Management's Achievement Claims Perspective It...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Management's Achievement Claims Perspective M It is to no one's surprise that Coca-Cola is one of the world's largest companies. Fourteen years ago, Coca-Cola began building credibility to its investors by never over-promising, just consistently hitting long-term growth targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption per capita. People said it would not be possible, but Coke did it. That is just one example. Coca-Cola's management believes in the theory that people need 64 ounces of liquid everyday to survive. Right now, Coke only accounts for an average of less than two of those ounces. They believe that by adding strength to the world's strongest brand, it will help people make Coke a more frequent choice for those 64 ounces. The part of this Annual Report that I personally wanted to attack was the lack of sales in Canada and Coca-Cola's goals in improving them. Being native of Canada and a big Coke fan, I know that Coke has struggled in my homeland for
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/21/2011 for the course ACCT 101 taught by Professor All during the Spring '11 term at Kaplan University.

Page1 / 3

CocaCola - Management's Achievement Claims Perspective It...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online