Coca-Cola And Its Evolution
The Coca-Cola company started out as an insignificant one man business and
over the last one hundred and ten years it has grown into one of the largest
companies in the world. The first operator of the company was Dr. John
Pemberton and the current operator is Roberto Goizueta. Without societies help,
Coca-Cola could not have become over a 50 billion dollar business.
Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He
concocted the formula in a three legged brass kettle in his backyard on May 8,
1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a
Brazilian shrub to make the fabulous beverage(Things go better with Coke 14).
Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five
carbonated beverage. Later on, the carbonated water was added to the syrup to
make the beverage that we know today as Coca-Cola.
Coca-Cola was originally used as a nerve and brain tonic and a medical elixir.
Coca-Cola was named by Frank Robinson, one of Pemberton's close friends, he
also penned the famous Coca-Cola logo in unique script. Dr. John Pemberton
sold a portion of the Coca-Cola company to Asa Candler, after Pemberton's
death the remainder was sold to Candler. Pemberton was forced to sell because
he was in a state of poor health and was in debt. He had paid $76.96 for
advertising, but he only made $50.00 in profits. Candler acquired the whole
company for $2,300(Coca-Cola multiple pages).
Candler achieved a lot during his time as owner of the company. On January 31,
1893, the famous Coca-Cola formula was patented. He also opened the first
syrup manufacturing plant in 1884. His great achievement was large scale
bottling of Coca-Cola in 1899. In 1915, The Root Glass Company made the
contour bottle for the Coca-Cola company. Candler aggressively advertised
Coca-Cola in newspapers and on billboards. In the newspapers, he would give
away coupons for a free Coke at any fountain. Coca-Cola was sold after the
Prohibition Era to Ernest Woodruff for 25 million dollars. He gave Coca-Cola to
his son, Robert Woodruff, who would be president for six decades(Facts,
Figures, and Features Multiple pages).
Robert Woodruff was an influential man in Atlanta because of his contributions
to area colleges, universities, businesses and organizations. When he made a
contribution, he would never leave his name, this is how he became to be known
as "Mr. Anonymous." Woodruff introduced the six bottle carton in 1923. He also
made Coca-Cola available through vending machine in 1929, that same year, the
Cola bell glass was made available. He started advertising on the radio in the
1930s and on the television in 1950. Currently Coca-Cola is advertised on over
five hundred TV channels around the world. In 1931, he introduced the Coke
Santa as a Christmas promotion and it caught on. Candler also introduced the
twelve ounce Coke can in 1960. The Coca-Cola contour bottle was patented in
1977. The two liter bottle was introduced in 1978, the same year the company
also introduced plastic bottles(Coca-Cola multiple pages).