Commercial Art - Commercial Art The contemporary commercial...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Commercial Art The contemporary commercial art and design of today has no doubt been created through the heavy influences of 20th century art. Most corporations who advertise on a large scale look back to the most influential art of the past century when creating their ads. It's almost impossible to walk the city streets without being bombarded by billboards with crafty designs and catchy phrases. With a little research though, it's fairly easy to find that the basis of this commercial art can be found in the art of the last one hundred years. Cartoons come first to mind when thinking about the different ways 20th century art have impacted modern day art and design. Long before I saw the original "American Gothic" by Grant Wood, I laughed at a portrait of Bugs Bunny and Daffy Duck standing together in front of a farm house with pitch fork in hand. Most cartoons seem to have an underlying humor meant to be understood by even the most articulate and intellectual adult, while at the same time being simplistic enough to entertain a small child. Cartoonists successfully accomplish this by being well read and educated in myth, history and art. Advertising agencies must be just as well educated in order to create influential advertisements that will impact consumers. "De Stijl" created by Peit Mondrian has without a doubt been one of the most popular designs incorporated into today's commercial art. On almost every bottled hair care product from Loreal is a composed set of lines complete with
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/21/2011 for the course ACCT 101 taught by Professor All during the Spring '11 term at Kaplan University.

Page1 / 2

Commercial Art - Commercial Art The contemporary commercial...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online