Direct marketing

Direct marketing - Direct marketing Mail Order has...

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Direct marketing Mail Order has prospered for decades and it still continues to prosper even during the Internet revolution. You still receive sales letters in the mail. You still see ads through magazines you are reading. If you will open your eyes you will see that the "Death" of mail order has been greatly exaggerated. It is still alive and well on planet earth. Mail order has withstood the test of time. Although, everything isn't profitable to sell by mail. You will see many people online who are trying to sell products that could have never made it through a mail order approach. The sales letter is too poor and the concept behind the product just won't fly. Many of them are trying to sell products, which can be picked up at any local store. These types of web sites would never have stood a chance if they tried mail order. The expenses that went along with it would absolutely destroy their business - the postage, the ad costs, the fulfillment, the order lines, etc. The reason they have never realized that they have picked such a hard product to sell is the fact that they have never compared it to a mail order approach. Through the Internet and the free advertising available online, they are able to make money from even the most difficult products and the worst sales letters. Even though they are making some sales through free advertising online, what they don't realize is that their time could be used much more productively by selling the "right" product to the "right" market. Companies could be making 10 to100 times as much money by putting forth the exact same amount of effort if they had applied a few mail order ideas to their Internet business. How does a mail order business choose the right product? The first test they put it through is that it must not be available reliably locally. It shouldn't be something people can run down to the store and pick up. It should be something unique or something that can presented in a unique way (if it is available
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This note was uploaded on 05/21/2011 for the course ACCT 101 taught by Professor All during the Spring '11 term at Kaplan University.

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Direct marketing - Direct marketing Mail Order has...

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