BB304 chin Yu khang.docx - Course International Business...

This preview shows page 1 - 3 out of 4 pages.

Course: International Business Code: BB304 Name: Asst. Prof. Dr. Nira Hariyatie Hartani Top-up Assignment: Case Study Duration: 3 Days Date of Submission: 13-15 April 2020 E-mail address: [email protected] Student name :Chin Yu Khang Student ID: 1001746159 (a) Looking at Philips plans to sell or spin off their domestic appliances business from electronic to healthcare business, do you think this decision will pay off or reasonable? (5 marks)
(b) Relying on topics covered in international strategy, would you classify Philips’s approach as one of standardization or adaptation in markets around the world?
Explain. (5 marks)

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture