Course: International Business
Name: Asst. Prof. Dr. Nira Hariyatie Hartani
Top-up Assignment: Case Study
Duration: 3 Days
Date of Submission: 13-15 April 2020
Student name :Chin Yu Khang
Student ID: 1001746159
Looking at Philips plans to sell or spin off their domestic appliances business from
electronic to healthcare business, do you think this decision will pay off or reasonable?
Relying on topics covered in international strategy, would you classify Philips’s
approach as one of standardization or adaptation in markets around the world?