Roadside Restaurants and Place

Roadside Restaurants and Place - • How did roadside...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
"Roadside Restaurants and Place-Product-Packaging" - John A. Jakle Thursday, September 30, 2010 2:21 PM What are the major purposes of a product's brand name? o Easy and quick recognition o Represents a certain thing(i.e. logo or mascot) o Gives the impression of a certain standard upon the manufacturing of a product o Presentation of a product What is "place-product-packaging"? o Present a product not only as a produce but as an experience o People will get this experience regardless of how they get the product o Tie the product to a certain place to give people more of a feeling of specialty o Creating places where the product is something that can be repeated over and over again o Packaging more than the product and selling you the experience
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • How did roadside eating establishment evolve during the 20th century? o Unique roadside stands o Standardized stores o Add a drive-through window o Use the building itself as an attention-getter Ex. 1950s Car hop drive-in --> 1950s Drive-in without car hop --> 1950s Teen hangout area --> Extra security at 1950s drive-in hangout --> Less security at 2006 drive-in hangout • How is this evolution of roadside restaurants a landscape expression of American culture? o What cultural need was served? • Efficiency and convenience for the customer • Family oriented environment • What cultural costs were incurred? o Homogenization of the landscape...
View Full Document

{[ snackBarMessage ]}

Page1 / 2

Roadside Restaurants and Place - • How did roadside...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online