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Unformatted text preview: • How did roadside eating establishment evolve during the 20th century? o Unique roadside stands o Standardized stores o Add a drive-through window o Use the building itself as an attention-getter Ex. 1950s Car hop drive-in --> 1950s Drive-in without car hop --> 1950s Teen hangout area --> Extra security at 1950s drive-in hangout --> Less security at 2006 drive-in hangout • How is this evolution of roadside restaurants a landscape expression of American culture? o What cultural need was served? • Efficiency and convenience for the customer • Family oriented environment • What cultural costs were incurred? o Homogenization of the landscape...
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- Fall '08
- Marketing, Brand, Drive-through, John A. Jakle, roadside restaurants