The Corporatisation of Cities

The Corporatisation of Cities - " The Corporatisation...

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"The Corporatisation of Cities, 1945-…" - Edward Relph Tuesday, October 26, 2010 2:04 PM Overall theme: Urban landscapes, especially since WW2, increasingly reflect corporate cultural values What are the fundamental goals of corporate culture? o Make money Make more money than your competitors o Make a name for yourself or your corporation Efficiency Obtain the most customers o Want to exist tomorrow, so that they can continue to do these things How are these goals (profit, continuation) achieved? o Efficiency - reduce cost relative to income by eliminating waste Reduce cost, increase sales o Innovation o Marketability Ex. New Coca-Cola formula needed to appeal to the customers in order for them to accept the new flavor Promoted them by selling them half price, or giving them away What are the implications of these characteristics for landscape formation? o
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The Corporatisation of Cities - " The Corporatisation...

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