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StrategyandBusinessModel_for_IMS

StrategyandBusinessModel_for_IMS - Strategy,BusinessModel...

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Strategy, Business Model &  Business Plan February 22, 2010 Presented by: Dr. Don Pak
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Business Plan Outline www.sbm.temple.edu/IEI/word/planigenttemplateoutline_003.doc   Executive Summary  Company Description Including product/service &  technology/core knowledge Industry Analysis & Trends Target Market Competition  Strategy/Business Model Marketing and Sales Plan  Production/Operations Plan Technology Plan Management & Organization  Social Responsibility Development & Milestones Financials Including Capital Requirements &  Financial Statements  Appendix
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Strategy Funnel Customer & Benefits Competitive Dynamics Competitive Space Segment,Size Channels Strategic Positioning Value Proposition Industry Structure Environmental Trends Industry Market Perceptual Space Goal: Articulate and execute long-term, defensible offer of unique value  to customers
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What is Strategy? Plan Process Position Pattern Perspective Procedure Play Ploy Strategic Management Strategic Position Strategic Navigation Strategic Tactics
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Strategic Management Environmental Scanning Evaluation & Control Strategy Implementation Strategy Formulation Mission Vision Disciplined, iterative process of driving towards vision, by finding or  making and maintaining a defensible space or trajectory in a given business   environment.
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Strategy  Checklist Value proposition Vision Position or direction Structure or resource base Revenue & business model Timeline or guidelines Fit 
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Value Proposition Specific, concrete offer of benefits Price, quality, convenience, choice, cost-savings, reliability, etc To precisely defined customers Who recognize that the offer solves a problem for the EG: Our clients grow their business, large or small, typically by  a minimum of 30-50% over the previous year. They accomplish  this without working 80 hour weeks and sacrificing their  personal lives. 
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Vision Stable core Mission: Central audience + core product/service  Ideology: Values, principles, culture Focused ambition Concrete picture of successful impact Serious, scary stretch goals Disciplined experimentation
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Vision  Exercise Stable core Mission:  Ideology: Focused ambition What success will look like – in the marketplace: One audacious goal:
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Position or Navigation? Position Strategies Unique, valuable, defensible position in a market or industry Supported by a tightly integrated value chain / activity system Good for relatively stable industries/markets Navigation Strategies Vision-driven nurturing and leveraging of core resources Supported by tight culture and explicit learning Good for dynamic industries/markets
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StrategyandBusinessModel_for_IMS - Strategy,BusinessModel...

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